Search and AI Visibility Playbook

Prepared for Kimberly Seeherman Brown by GEO Agency. Date: October 21, 2026.

This playbook helps Google and AI tools find your businesses. AI tools are ChatGPT, Gemini and Perplexity. Section 2 is for the new Kim Brown Design site. Sections 3 and 4 are for the Google Business Profiles. Section 5 is for hudsonandnine.com. Sections 6 and 7 cover the monthly routine and ads. You can do all the work yourself.

1. Where you are now

AI tools

Each test uses buyer questions. The table shows how many answers name Hudson & Nine. The July, September and October tests use the same 40 questions, so you can compare them directly. The full list of questions is in the AI Visibility Report for October 2026.

Test date

ChatGPT (of 40)

Gemini (of 40)

July 3

3

16

September 1

14

14

October 1

14

16

In the October test, these companies appear more often than Hudson & Nine: EMRG Media (21 times), Eventique (12), David Stark Design and Production (11), MKG (10) and MMEink (10).

Google search, January 1 to August 31, 2026

2. Start the new Kim Brown Design site

Do the steps in order.

Before you build

  1. Choose one business name. Use the same name on the site, on Google, on LinkedIn and on invoices.
  2. Register the domain in your own name. Keep the login yourself.
  3. Choose a site platform. The platform must have these functions: custom code in the page header, an automatic sitemap, page redirects, a title and description for each page, and alt text for each image. The pages must load fast on a phone.
  4. Create three free accounts on day one: Google Search Console, Google Analytics 4 (GA4) and Bing Webmaster Tools. They collect data from the first day.
  5. Write one sentence. The sentence must say who you are, what you design, where, and for whom. Use it on the homepage and in all profiles.
  6. Make the page list. Use a maximum of nine pages.
  7. Collect the facts and photos. You need client names (with permission), event types, venues, dates, results, press links, your biography, and photos with captions.

Plan the pages

Decide where weddings go before you write. Do not put the same text on both sites. Two copies of the same text make both pages weaker. Link the two sites to each other. Say how they are related. Example: "Kim Seeherman Brown also leads Hudson & Nine."

Use the two sites you named

These are observations from October 2026.

Write each page

  1. Use one H1 (main heading). Use plain words that people search for.
  2. In the first one or two sentences, say what the page is and who it is for. AI tools often quote a short, direct answer.
  3. Put the content in real text. Do not put it in images, sliders or PDF files.
  4. Write a unique page title of about 60 characters. Write a unique page description of about 150 characters.
  5. Use short, lowercase URLs that describe the page. Example: /private-celebrations.
  6. Write alt text for each image. Describe the event, the venue and the setting. Use clear file names. Example: plaza-hotel-wedding-reception.jpg.
  7. Name clients, venues, dates and press. Get permission first. AI tools can cite specific facts more easily than general claims.
  8. Add a FAQ to each service page. Ask about price range, lead time, locations and process. Answer each question in two to four sentences.
  9. Link related pages to each other. Link each service page to its case studies. Link each case study to its service page.
  10. Set the width and height of each image. This stops the page from moving while it loads.

Set up the technical parts

Add structured data

Structured data is code in the page. It tells Google and AI tools what the page is. The code must match the text that people see on the page. Add the code after the site is built.

Test before launch

  1. Open every page on a phone and on a computer.
  2. Test the speed in Google PageSpeed Insights.
  3. Click every link and every button.
  4. Send a test inquiry. Make sure that the email arrives. Make sure that GA4 records the event.
  5. Make sure that each page has one H1, a unique title and a unique description.
  6. Make sure that each image has alt text.
  7. Make sure that the www address redirects to the main address.

Launch and the first 30 days

  1. On launch day, remove "noindex".
  2. Submit the sitemap in Google Search Console and Bing Webmaster Tools.
  3. Put the site address in your Google Business Profile, LinkedIn and Instagram.
  4. After 7 days, open Google Search Console. Make sure that the pages show as indexed. Fix each error that shows.
  5. Request indexing for the most important pages.
  6. Publish two case studies in the first month.
  7. Ask your first clients for Google reviews.

If you want our help with the new site

You do the build. We can do the checks. Tell us which platform you use. We check that it accepts custom code. Send us the preview link before launch. We compare it with this playbook and send you a short list of changes. After launch, we can add the structured data. After 7 days, we check that Google indexed the pages. Ask us for a scope if you want this help.

3. Create a new Google Business Profile for Kim Brown Design

A new Google Business Profile has no reviews at the start. Google decides if a profile is allowed. Do these steps.

  1. Check that you qualify. The business must be real. It must meet clients in person or serve clients at their locations. It must be separate from Hudson & Nine. Google allows one profile for each business location. If both businesses use the same office, Google can refuse the new profile. Prepare proof that Kim Brown Design is a separate business. Examples are a business registration, invoices and the website.
  2. Wait for the website. Create the profile when KimBrownDesign.com is live. The website is the main proof.
  3. Enter the business name. Use only the real name that is on the website, invoices and signs. Do not add keywords, taglines or phone numbers.
  4. Choose the primary category. Choose "Event planner". Choose the most specific category that describes the business. Add one or two additional categories only if they describe a real service.
  5. Enter the address. Google does not accept a virtual office or a P.O. box. If clients do not come to your office, hide the address and set a service area. Keep the service area near your base. Google says that a service area should not extend much more than about 2 hours of driving.
  6. Enter the website and the phone number. Use the homepage address. Do not use a redirect. Do not use a social media page. Use a local phone number that you control.
  7. Write the description. Use plain words. Describe the services and the history. Do not add links, prices or promotions. The maximum is 750 characters.
  8. Add the services. List each service that you sell.
  9. Add photos. Add a logo, a cover photo and real photos from events.
  10. Verify the profile. Google asks for proof. The method can be a short video, a phone call, an email or a postcard. Keep the proof ready.
  11. Do not change or delete the Hudson & Nine profile. Do not try to move its reviews. Ask new clients of Kim Brown Design for new reviews.
  12. Keep the data the same everywhere. The name, phone number, address and description must match the site, LinkedIn and press biographies.

Take a screenshot of each setting before you change it. If an edit changes what the business is, Google can ask you to verify again. Google can also suspend a profile.

Keep the profile current

  1. Post a photo or an update each month.
  2. After each event, send the client the direct review link. Do not give a reward for a review. Google does not allow it.
  3. Reply to every review.
  4. Check the profile information each quarter. Make sure that it matches the website.

4. Google Business Profile for Hudson & Nine

Google refused the category change in May (support case 1-6744000040771). Google told you to make a new profile. A new profile removes your reviews and your verification. We do not recommend it. You can do these things instead.

  1. Add "Event planner" as an additional category. Open your profile. Choose Edit profile, then Business category. Add the category. Google says that categories affect local ranking. Google can ask you to verify again. Use as few categories as possible. Example: "Event planner" and "Event management company".
  2. Ask again for the primary category. Google says that you can edit the primary category. Your first request was refused. Use the Google Business Profile redressal form to ask again. Explain that the business plans and produces events. Google can refuse again.
  3. Improve the other fields. The category can stay "Corporate office". The other fields still help. Add a full description and a full list of services. Add reviews.

Checklist

In the October test, ChatGPT gave a link to a competitor. The link has "utm_campaign=gbp" in it. The link probably comes from the competitor's Google Business Profile. This suggests that ChatGPT uses profile data for event planners.

Give us access

You can make all of these changes yourself. If you want us to make them, add hello@geoagency.nyc as a Manager. Open business.google.com. Choose Business Profile settings, then People and access, then Add. A Manager can edit the profile. A Manager cannot add users, remove users or delete the profile.

5. Fix hudsonandnine.com

This is the status on October 9, 2026. Do the groups in order.

Group A: Clean up the pages that Google sees

  1. Sitemap. Seven main pages are not in the sitemap. They are the homepage, /corporate, /non-profit, /weddings, /celebrations, /fundraising and /corporate-event-gifting. The sitemap has 14 duplicate pages. In Squarespace, open the settings of each main page. Open the SEO tab. Make sure that the page is not hidden from search results. If all seven pages are visible, ask Squarespace support to find the cause. Then send the sitemap to Google Search Console again.
  2. Old copies. 13 pages have names that end in "-old". The page /home-1 is also an old copy. Redirect each page to its current page. Then hide or delete it.
  3. Duplicate groups. Choose one page for each topic. Add a 301 redirect from each duplicate page. In Squarespace, go to Settings, Developer Tools, URL Mappings. Then hide or delete the duplicate. The groups are: eight Rémy Martin pages (keep /remy-centaur), /about-founder (a copy of /about), five charity pages and three pop-up pages.
  4. Brand activation pages. First decide if you keep this service page. Google still shows these pages in search results. Our latest count is 2,514 impressions in 68 searches, with no clicks. If you remove the page, redirect it to /corporate. Do not only delete it.
  5. Broken links. Three broken links show on seven pages. They lead to "page not found". Add a redirect for each link to the correct page.

Group B: Fix visible errors

  1. The heading on the fundraising page says "TECHONOGY". Change it to "technology".
  2. The text "<br/>" is in the page titles of /weddings, /virtual-events and one kids construction-theme party page. Remove it from each page title.
  3. The text "H&9" shows on 15 pages, one time on each page. Change it to "Hudson & Nine". One of the 15 is inside a client quote. Ask the client before you change it.
  4. The contact page has no address, phone number or email address as text. Add all three. AI tools look for them.
  5. The page /microsoft shows the text of another company as its Google description. Fix this page first.

Group C: Descriptions and images

  1. 39 pages have no page description. Google writes its own text for them. Write a unique description of about 150 characters for each page. Start with the pages that get the most visits.
  2. Six images in the homepage graphic block use file names as alt text. Write one plain sentence for each image.

Group D: Structured data

  1. Nine service pages have Service data. The page /design has none. Add it.
  2. After each change, test the page in the Google Rich Results Test and at validator.schema.org. Squarespace can add a second business record. Make sure that each page lists only one business.

Group E: Proof and consistency

  1. Four of eight service pages name a client. The weddings, celebrations, fundraising and pop-up pages do not. Add one case study to each page. Include the client name, the event type and one result. Get the client's permission first.
  2. Use one statement about experience on all pages. The site now says "founded 2018" and "20+ years". Choose the correct statement. Use it on every page, profile and listing.
  3. Your homepage requests from September 3 are still open. Move Brand Activations to second place and Weddings to fifth place in the tile order. Change "Non-Profit Events" to "Nonprofit Events". Add the two new tiles to the Explore row. Change "Wedding Planning" to "Weddings".
  4. Link the nonprofit page and the corporate page to each other. Link both pages from the homepage. Both pages appear in searches for their topics. They get few clicks. More links and named clients are the first changes to try.

6. Monthly routine

These actions build visibility without ads. They are slower than ads. No action guarantees a number of inquiries.

7. Before you spend on ads

Your Google Ads account spent $5,415 from January to August 2026. It gave 772 clicks and 10 recorded conversions. Do these items before you spend more. They let you judge a test.

  1. Connect the qualified-lead conversion (the offline import). It is in the account, but it never fired. Google learned from form fills and not from real opportunities.
  2. Find your average booking value, close rate and margin. Only you have these numbers. They show if ads can pay back.
  3. Limit the test to corporate and brand activations, as you proposed. Measure it by qualified corporate opportunities.
  4. Write the stop criteria before the test starts. Run the test for 90 days.
  5. Choose a budget that gives enough inquiries to judge the test. A small monthly budget gives only a few inquiries each month at last year's results.

We have no data on Meta ads or ads in AI tools for your category. Treat them as separate tests after the Google test has a result.

8. Questions

If you want help with an item, reply with the section name. We will tell you what the work needs.